2020 has been challenging. A year filled with loss, existential crisis galore. With every challenge, we learn more about ourselves a bit more, and they become valuable lessons. It took me (Geri) a year to put these candles out into the universe. They've been floating around but only to my close circles. One of the pushing factors was this need to do something than sit around and feel helpless. Social injustices to the BIPOC communities have been happening for years. I couldn't sit idly by and continue to witness these injustices, I wanted to do something even if the action was small. So I put my candles out there and committed to donating a portion of the proceeds to grass root organizations.

Change begins when you take the first steps within your community. I initially intended on selling 10 candles to my nearest and dearest....but then it turned to 20, 30, 50, and so on. From these drops APG has donated to over 10 organizations and counting:

Black Women in Motion, Rainbow Railroad, FoodShare TO, Healing Collective, National Bail Out , Fair Fight Action, Black Voters Matter Fund, Colour of Change Education Fund, Know Your Rights Camp, Campaign Zero, Unicorn Riot, Black Lives Matter Global Network, Advancement Project, NAACP Legal Defence and Educational Fund.  

I'm excited to continue to grow APG, and continue to contribute to the causes I care about. I know 2020 has been a bit of doom and gloom, but a quote that keeps popping up and something I came across during these times was from the show/book Little Fires Everywhere;

" Sometimes you need to scorch everything to the ground, and start over. After the burning the soil is richer, and new things can grow".

We all have little fires within us to make change, even if it's small. 

1 comment

Noreen Campbell

Hi Geri,
Congratulations on moving your business forward during the crazy times of 2020! I agree with you there is so much to learn about ourselves, and this pandemic is definitely a good learning situation. I’ll be placing an order soon for Christmas gifts for my daughters. Best to you and Cole too! 😘💕

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